Etisalat launches cutting edge masterbrand in grand style

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On April 5,Global telecommunications giant Etisalat is set to launch  the cutting edge Master-brand bar codes  at the Zinnia Hall, Eko Hotel,  Lagos.  The bar codes are in form of a QR code which is one of the most popular types of two-dimensional bar codes.  It was designed to allow its contents to be decoded at high speed. The launch will end weeks of speculation on the presence of trendy looking bar codes that were seen all over metropolitan Lagos.

According to Global telecommunications giant Etisalat “The barcodes are set to provide speedy and effortless access to Etisalat on the internet. In other words, these barcodes narrow the information gap between Etisalat and its subscribers online.”
The event will have in attendance the CEO of Etisalat Nigeria, Mr. Steve Evans who will deliver a short speech on ‘The brand journey so far.’ To add spice to the event, there will be live performances from Nigerian Idol host and musician Tiwa Savage, Wizkid, ChuddyK and W4. The first ever Nigerian Idol, Yeka Onka will be on hand to perform at the event as well as current Nigerian Idol contestants. A cutting edge fashion show and comedy skits by popular comedians will also be part of the evening’s entertainment. The event will be kicked off by a glitzy black carpet.

The event is strictly by invitation.

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